Alberta Ferretti is a synonym for style, femininity and glamour.
Her approach to fashion is aimed at exalting the woman in all her aspects, through clothes that not only enhance her personality, but also bring out her strengths.
To express this feminine and sensual style, Alberta Ferretti chose chiffon: precious, light, flexible. Clothes tailored in this precious material express a sublime lightness and are the result of manufacturing techniques capable of bending this fabric to her own will.
This is how transparent clothing which is never too provocative is born, and whose embroideries seem to dance in the air, the folds of which constantly recreate every movement of the body.
Clothes that enhance not only the silhouette but also the personality of the women who wear them.
For these reasons celebrities such as Angelina Jolie, Sandra Bullock, Meryl Streep, Anne Hathaway, Diane Kruger, Scarlett Johansson, Christina Ricci, Demi Moore, Jessica Alba, Queen Rania of Jordan and others have chosen and choose Alberta Ferretti. A woman who works to make women always beautiful.
Italy’s quiet achiever,” as Alberta Ferretti was once called, gained worldwide fame for her light hand with pretty party dresses—but not everything is always sugar and spice in her world. “I can’t see why women cannot look delicate and act tough,” the diminutive designer said in 2009. Less publicized than her gossamer and Grecian gowns, which make regular appearances on the red carpet, is Ferretti’s formidable business acumen. She founded Aeffe, a fashion production and distribution concern, with her brother in 1980; its success helped establish the Made in Italy movement.
Ferretti spent much of her childhood in the family dressmaking shop. “I have beautiful memories of touching fabric and materials, of the seemingly huge women who used to do the fittings, of the vivacious atmosphere,” she said in 2009. Following her mother’s lead, Alberta opened her own boutique; she was only a teenager. She began creating clothes to hang alongside those made by other soon-to-be-major Italian designers, including Giorgio Armani and Gianni Versace, and before long her work was noticed by an agent .She formalized her own label in 1974, and by the time she debuted on the Milan runways in the early eighties, Ferretti had become synonymous with an inimitably airy, soft femininity inured to the trends.