THE SLOWEAR PHILOSOPHY
We are convinced that the only things you can do well are those you have expertise in. That is why the four brands that belong to the Slowear Group – Incotex, Zanone, Glanshirt and Montedoro – have made specialisation their credo.Slower brands promise a quality product, modern and durable because it is conceived, planned and designed with the aim of surviving fleeting trends and fast consumerism.If you choose a Slowear product you are being smart because a Slowear garment comes with a guarantee that it will last out over time.Choosing Slowear means choosing the best.
SLOWEAR – THE GROUP AND ITS BRANDS
Slowear is the brand that controls four top range companies that are all specialised in their respective product categories.
All the collections with the Slowear brand propose informal wear that have the same philosophy and product characteristics in common: modernity, very high quality fabric and a very distinctive look.
Each garment is the result of a careful, tenacious process from design to manufacture. And the result is a product with a unique, timeless style.
The Slowear brands are:
Incotex – only trousers since 1951
Zanone – only knitwear since 1986
Glanshirt – only shirts since 1960
Montedoro – only outerwear since 1958
Incotex has just been making very high quality trousers since 1951.
The items in the collections are made with an almost manic attention to detail, using fine fabrics and adopting exclusive methods of treatment; they are uniquely comfortable, even if these are only some of the features that have made Incotex the undisputable market leader.
Moreover, during its long history, Incotex has continually tried out new treatments and techniques, constantly improving wearability. This company has also pioneered garment dyeing applied to noble fabrics, perfecting the method and setting new standards of quality.
During its more than 60 years of life, Incotex has also conceived and created a large number of fabrics that are exclusive to its collections, such as Incochino (chino dyed in Incotex yarn) and Chinolino (a very soft linen and cotton fabric).
OFFICINA SLOWEAR – THE RETAIL PROJECT
Officina Slowear is the Group’s retail project. All four Group brands are accompanied by a selection (“Selected by Slowear”) of products that are similar in terms of taste and the amount of research that has gone into making them. These specialist brands from other manufacturers are selected by the Slowear style team from international clothing and accessories manufacturers. Each brand chosen is a specialist in its category, so that Slowear can assure end consumers that they will find the best of the best in the field of clothing and accessories.
In 2010 this retail business consisted of four directly owned shops in Paris, Milan and Treviso. There are plans to open 25 more outlets (both directly owned and franchised) during the next three years, concentrating on capital cities. Slowear also carried out two temporary store operations, recently concluded, in Tokyo and Hong Kong.
- Slowear products are sold in 14 Officina Slowear shops and in more than 1.000 multi-brand outlets
- Slowear is distributed in more than 30 countries
Menswear Collection – FW13
More than a brand, Slowear is a philosophy, an approach to life even more than a style, and it carries a concept of slowness which translates into taking one’s time to do things properly. Slowear presents its collections conceived for the male “urban traveller”, with a strong taste for the beautiful and who is able to choose products that can enhance his style, rather than create a purely exterior one.
Slowear proposes products that, as always, are created by top specialists who take the time needed to put attention into every garment, following every detail in the production with competence and passion, but also providing a total look which today, more than ever, is conceived for combinations and mix&match of strong impact.
Incotex and its 4 souls
Incotex, the trousers specialist, this year proposes a collection subdivided into 4 “souls”, of which the underlying theme is an extreme attention to the combination of external fabrics and internal linings.
For the next autumn-winter collection, the 5Pockets line proposes 5 models – two in cotton and three in denim – characterized by a perfect fit and available in a wide range of colours. The classic five pockets comes in practical stretch cotton, in degradé moleskin, and washed and faded velvets combined with tile prints and chequered patterns. For the denim, which this year is particularly in the lime light, the key word is experiment, with an eye to tailoring. Proposed in two versions: slim and regular, Incotex introduces a pair of jeans made in Japanese cloth with 3D contrasting colour effect in shades of green or camouflage in shades of blue. The brand also proposes stretch models that match multi-colour yarns for an extremely trendy pair of trousers with a pleasant chromatic effect. Details assume a principal role in the new collection, adding a further note of style to the FW13 line. The print or cashmere effect linings, the breast pockets with coloured flaps and asymmetric loops embellish the denim range which is completed with three new models in military green, steel grey and anthracite.
A broad range of chinos is guaranteed in the coming year’s Slacks line, a natural evolution of the RED Project (Research and Distribution), that proposes slacks in velvet, wool, wool-cotton blend and in precious double and triple yarn cottons, in musk green, brown, cobalt blue and intense black. And the chino here is also produced both in the stretch and non-stretch version, to meet all requirements. The Slacks collection, which is inspired by the working and military worlds as well as refined tailoring, points the spotlight on a clean cut garment, enriched with craftsmanship details of sartorial inspiration. But the stars of the winter season will no doubt be the new skin fit models, characterized by the double and triple felling on the pockets and sides, which make this article a perfect combination of tradition and innovation.
The 1951 collection best expresses Incotex’s DNA, proposing all textiles, from the more classic combed weft yarns, to the non washed stretch of British inspiration, from the yarn dye double tuck trousers to the skinny cut articles in stretch cotton and wool. The formality that characterizes the 1951 line is best expressed through its extraordinary colour palette, with a range of more than 50 colour nuances, enhancing the next season also with the introduction of garments in satin and velvet, in colours ranging from bright green to sky blue.
Unique, timeless garments. The characteristics that make the Archivio line unique can be found in the hyper-sartorial construction with the most refined details from the ‘30s, combined with ‘50s fabrics from the Incotex archive, and the most skilful weaves (fine wools and cottons) of an everlasting style. For the coming season the line will propose trousers defined by jacquard and chequered patterns on particular fabrics that few have been able to combine so well and that have a surprising as much as refined tactile effect. As timeless is also the colour choice at the basis of the garments which, for this collection, has embrace classic shades like melange grey and rusty brown, as well as natural colours such as beige and musk green.