About brand
Genuine  Swedish brand Eton – aт expert in regarding matters of international men’s elegancy and tailoring of extra class shirts. 

They like to say in Eton: “We don’t work with the changeable fashion. We work with quality”.

Eton’s shirts are actual decision at any occasion. Three lines of styles of shirts – career, casual and party are completed with unique handcrafted models named as Diamond. Collection designed with the best Italian manufacturers.

The rarest yearns, hand made shirt buttons, 12 stitches per each centimeter, invisible seams – take the liberty of  Eton Diamond luxury More than 80 years the highest mastership combined with advanced technologies in a field of weaving and one-of-a-kind process of furnishings – the key to company’s success. 

More than 80 years the highest
mastership combined with 
advanced technologies in a field 
of weaving and one-of-a-kind process 
of furnishings – 
the key to company’s success.

One can find monobrand shops Eton within prestigious nets all over the world:

  • Harrods London
  • Bloomingdales Dubai
  • Neiman Marcus New York
  • ZUM Moscow and oth.  
Every season in Eton starts with determination of colors, which will be dominant
Today Eton creates vintage  for tomorrow


Annie and David Pettersson started a small manufacture of making extra class shirts in Sweden. 
For the long period company stayed in domestic market in Sweden, but starting the 60th it began to penetrate into market of Great Britain. Since then, company got the name ETON, named after one of the most prestigious Swedish colleges, located in the territory of manufacture. 
Yan Bogart accompanied ETON “family”, the senior company’s adviser, who is still the key collaborator of company. 
Within more than 80 years company transferred from business “for couple” into international well-known brand, which is nowadays running by family of founders. 

Eton a small company but outstanding credibility
Variety of colors combinations
Unique details and the perfect quality of processing