Ralph Lauren received a title «The fashion icon» of The USA designer Counsil.
Ralph Lauren became an official designer of american team at Olimpics in Peking. Basis of the sport outfit became famous polo shirts maden in the colours of the American flag.
Maden from different materials, with different sizes and colours, ties led to fashion revolution which had happened quite often at that time. Intoxicating success of this accessory made it an intergral wardrobe detail of every stylish man.
To customize clothes for changing american life style the mark launch at first hi-tech line RLX in 1998 and then (in 1994) a line of suits for young men named Polo Jeans Co, Blue Label for women in 2002 and its famous classical but sexy line Rugby for women in 2002. In 2004 was released the clothes line for 16-25-years girls and many others after it.
Thinking about mark image Ralph Lauren openes his first showroom in New York to introduce the line Ralph Lauren and others marks of line. This year in New York again opens the first signature boutique of childrenswear Polo.
Follow its own tradition to keep up with the times the mark use all innovative technologies.
After launching web-sites the mark placed a large touch screen before the entrance of the store at Madison Avenue. With the help of this screen customers can do shopping with one click at any time of day or night. David Lauren, the head of advertising department comments this project in such a way: «We have seen «Minority Report»by Steven Spielberg and decided to find a way anyhow to use this unusual technology to rise mark sales».